Luggage handling is the major factor that is considered by the customer as well as the airlines industries and in context to this fact, Malaysia Airlines provides average 15 kg of luggage, and it does not include any additional charges in case there is few more luggage than the normal capacity provided by the airlines. Here are the weaknesses in the Air Asia SWOT Analysis: 1.Not on too many routes as compared to market leaders 2.Stiff competition in its sector. Marketing mix 7 Ps and SWOT analysis can improve the brand value of AirAsia and identify the strengths and weaknesses of AirAsia along with determining the future opportunities. Moreover, it also provides numerous opportunities to travel and explore overseas, developing skills for new cultures. After an in-depth study of the swot analysis of AirAsia, weve concluded that AirAsia is indeed the worlds leading low-cost airline. Back in the 1900s Thai National Airlines was the only airline that could fly in the main routes of Bangkok Chiang Mai with non-stop flights. Today, well discuss the swot analysis of AirAsia. Furthermore, AirAsia adopted a fare structure, according to which, the people who book tickets earlier will get a cheaper fare (AirAsia, 2018). Basic things to know before seeking help in assignment. The companys primary focus is to build customer value. The opportunities for any brand can include areas of improvement to increase its business. AirAsia is a low-cost multinational Malaysian airline. Swot Analysis of AirAsia Berhad. The major competitors for Air Asia as per the market analysis are Jet Star Airways, Tiger Airways, JAL Express, and Air Arabia. The increasing fuel cost and the labor cost have amplified the overall expense of AirAsia. AirAsia is a Malaysian low cost and no-frills airline company, which has a unique slogan stated as Now Everyone Can Fly. AirAsia adopted the Computer Reservation System (CRS), which enabled it to introduce the first-ever ticket-less travel facility and also provides features such as advanced boarding passes and online ticket booking. AirAsia is involved in many Corporate Social Responsibility (CSR) activities so that it can contribute towards the welfare of the community. The airline which was set up in the year 1993 started operations in the year 1996 and is thus a fairly new airline. Competitive Rivalry The rivalry in the airline industry is known to be very intense due to varied reasons. AirAsia launched AirAsia Berhad in 2001, which provides air transportation services, particularly in Malaysia. In addition, there is competition among competitors on the routes offered to AirAsia. Another important strategy that Air Asia will consider enhancing is improving Information Technology (IT) services in the company, as well as in the aeroplanes. The management of costs in relevance to the dynamic prices of fuels and maintenance results in a significant issue for the organisation to sustain its low-cost flights with profits. Get best assignment helper in Malaysia as offered by Student Life Saviour to ensure best grades in all Malaysian assignments. Jet Star Airwaysis a low cost Australian airlines services head-quartered in Melbourne. Let us now get into its marketing strategy. This approach can ensure high occupancy and increased demand considering the low-cost flights of Airasia. Furthermore, Jet Star Airways has comparatively more number of payment options that are available for the convenience of the customers (Finder, 2018). The check-in services in Malaysia Airlines are very convenient and comfortable as compared to AirAsia. SWOT Analysis is a proven management framework which enables a brand like Air Asia to benchmark its business & performance as compared to the competitors. The major issue with maintaining low ticket price is the increasing competition in the airline industry. - Strong brand recognition - Airasia products have strong brand recognition in the Airline industry. The Air Asia X mainly focuses on the long-haul routes (Yarimoglu, 2014). This comes with a lot of competition. They may force to continue their operation even they are facing losses in order to cope with fixed costs. About Air Asia AirAsia Berhad also facilitates in operating businesses, related financial services and airline operation services. Strengths. They should be used as a reference paper for further research. The two closest competitors that are considered against AirAsia include Jet Star Airways and Malaysia Airlines (AirAsia, 2018). In Air Asia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Although the two major suppliers of aeroplane structures are Airbus and Boeing, the suppliers of other facilities required in an aeroplane, for hospitality services including food and merchandise, are available in adequate amount in the market. AirAsia has the vision to be one of the best and largest airlines that operates at a low cost. Heres the swot analysis of AirAsia as follows; AirAsia has a large fleet size comprising300aircraft. As AirAsia expanded its services, the company expanded its facilities, including travel The dynamic oil prices and service costs result into criticality for maintaining the low-cost flights as the organisation focuses on facilitating the most affordable costs to its customers (Daft, Murphy and Willmott, 2010). But in 1993, Air Asia was established to finally connect Asia like no other airline company. Just over 790 million shares were sold, including 592.6 million new shares, at MYR1.25 per share (USD39 cents), making it the largest IPO in Malaysia AirAsia can be accounted to lack financial assistance from organisations or sponsors which consequently minimise the investment opportunities for the organisation (Abdullah, 2010). Today it is one of the most reputed Asia-based airline companies. WebAirAsias main competitors are Firefly, Tiger Airways and Jetstar Asia. In order to establish a new airlines company, high amount of capital along with risk-bearing capabilities and monetary funds to cope up with the challenges faced while sustaining in the airline industryare required. See insights on AirAsia including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. (vitag.Init = window.vitag.Init || []).push(function () { viAPItag.display("vi_23289101301") }). AirAsia was bought over by Tony Fernandes, the current chief executive officer of AirAsia from DRB-Hicom on 2nd December, 2001 (Soon, 2017). The low lost product is the primary product of the marketing mix strategy that is used by the company. The cheap flight tickets are given to the customers on the basis of the demand in the form of promotional schemes. Liked our work? Thus, the customer may choose to purchase premium airline which may offer them more comfortable facility in almost same price with Airasia. Web- High margins compare to Airline industry's competitors - Even though Airasia is facing downward pressure on profitability, compare to competitors it is still racking in higher profit margins. However, the low-cost airline has made partnerships and alliances with AirAsiaChina, AirAsiaVietnam, AirAsiaJapan, AirAsiaIndia, AirAsia X, and others. This model is widely implemented by various organisations for the development of their strategies in the industry. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. The goal of AirAsia is always looking to cut costs across the value chain from competitors to gain the greatest cost advantage. The company develops the products and services that are convenient for its customers (Mele, Pels and Storbacka, 2015). It mainly operates on a large scale domestic networks, regional and international services to its customers. Before we get started, lets get to know the company a little more. In order to stay ahead of the competition, the company needs to constantly invest in improving the additional facilities that make a difference to customers in todays times such as disposable in-flight meals, complimentary WiFi, entertainment facilities, and varied seat options. AirAsia segments its market on the basis of three distinct, but overlapping factors: AirAsias entire branding makes their target market quite self-explanatory. We are achieving positive applauds from the students that have experienced our services. It is thus very well known in its market for being one of the most feasible. But of course, there exist many competitors that require constant evaluation of strategies. Air Asia is a low-cost airline headquartered in Malaysia. This reduces the chances of small or medium enterprises to enter this industry, and hence, the threat of new entrants for Air Asia is very low. Lets take a look at AirAsias marketing mix. According to a report by The New York Times in 2007, it described AirAsia is the low-cost pioneer in the airline industry. It follows vital certain strategies, which include safety first, high aircraft utilisation, streaming operations, lean distribution system and point-to-point network to amplify the working of its low-cost model (Zhang et al., 2017). The route network of AirAsia is one of the largest in the world, which covers more than 20 countries all around the world. But the company is only operating its business only in 25 countries. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Through its efficient STP, AirAsia has been able to successfully develop its marketing strategy and make a name for itself in the market. Technology is a major component of organisational structure which is completely analysed on the basis of IT framework of Airasia in particular region. These include a 36% increase in passengers carried by AirAsia Malaysia, 79% increase in passengers carried by AirAsia India and an increase of 65% of passengers carried by AirAsia Thailand. Step 3- Assess the Porter Five Forces in relation to the industry and assess which forces are strong and which forces are weak. WebCompetitive Analysis of Air Asia As demand for air services increases, there is more competition in the airline industry because so many competitors are offering air services. The Marketing mix refers to the set of actions and tactics which a company uses to promote its brand. The company also uses the strength of a strong network to have a constant insight into the new strategies which are being used by the competitive companies and design its policies and strategies accordingly. Supplier concentration in a few hands. WebAirasia are now facing competition with approximately 59 low fares airline such as JAL Express, Tiger Airways, Air Arabia, JetStar Airways, and etc. This has been possible through excellent brand positioning. Step 4 - Determine overall industry structure and test analysis of consistency. Air Asia started with only 2 Boeing 737 300 series and started their first point-to-point flights. Malaysia Airlinesis a member of the oneworld airline alliance and it is also considered as the flag carrier of Malaysia which is head-quartered in Kuala Lumpur International Airport. The importance of pricing strategy is to know the strategies that are used in the market and to analyse the rivals that are present for Air Asia n the airline industry (Shaw, 2016). To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Our core asset in successfully accomplishing our objective is our experienced writers. 2.1.2 Pest Analysis PEST analysis is a useful tool for scanning the general environment. The major reason is that the number and type of competitors remain the same for a long time,and this reduces the chance of an airline company at a lower level coming higher in the market.Different airline brands are known for various services, for instance, JetBlue is known for the quality of services and amenities and Air Asia is known for its low cost. The case involves the That was AirAsias 4Ps mix, detailing each strategy and its purpose. The Essay Writing ExpertsUK Essay Experts. AirAsia uses various media platforms for the marketing and promotion of its products and services. The biggest competitors of AirAsia though, are Malaysian Airlines and JetStar Airways. The headquarter of the company is in Kuala Lumpur International Airport, Sepang, Selangor,Malaysia. Given the current situation, in-flight experience, especially hygiene matters a lot to customers so AirAsia should heavily market its hospitality and put customers at ease in availing their services. AirAsia is known for its low fares and no-frills policy. Rise of Other LCCs in Market. Very interesting and informative. Moderate Portion of buyers expend on airline. The company is over depending on the Asian market as its main source of earning and its a very risky business strategy. As reported in The Edge Markets in 2019, Khazanahs managing director Datuk Shahril Redza Ridzuan claimed that the airlines CASK was only 15 per cent to 20 per cent higher than AirAsia and was in fact lower than regional airlines such as Singapore Airlines, Thai Airways and Cathay Pacific. There are several companies associated with AirAsia including AirAsia X, Tun Hotel, Tune Monkey, AirAsia Berhad, Thai AirAsia Co. Ltd., AirAsia Japan Co., Ltd., PT Indonesia AirAsia (India) Limited. Porters five force analysis for Air Asia is as under: Bargaining power of Supplier Analysis of the bargaining power of suppliers is crucial for any organisation, as with the help of this, an organisation manages the capital and makes decisions regarding financial management (Thomas and Housden, 2017). It has operations in over 25 countries and over 400 international and national destinations, 4. Below are the top 3 competitors of Air Asia: 1.Jetstar Airways 2.SilkAir 3.Tiger Airways. Some of the key weaknesses of Air Asia are: Opportunities refer to those avenues in the environment that surrounds the business on which it can capitalize to increase its returns. Lets understand AirAsias competitors better with analysis. in the worldTherefore, in the increasingly competitive market, AirAsia flies to more number of destinations in comparison to its competitors. The airline offers400destinations both local and international in25countries across the world. The article below lists the Air Asia SWOT, competitors and includes its target market, segmentation, positioning & USP. Knowing the increase of competition in the market, AirAsia applied the adaptation process (Hanan & Freeman, 1984) by expanding its operation to long haul services to various destinations. Along with these improvements, if AirAsia continues to deliver to its target market effectively, it will surely maintain its differentiated position in the industry. It is also because they are providing same service to the customer which is sent their customer to their destination by flight. Market segmentation is the concept where the potential target customers for any organisation are divided into groups or segments based on various characteristics. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. The airline claims No Admin Fee, but all the services provided by AirAsia are not free, it has some fees for some services. The marketing mixs 7 Ps model is a marketing strategy tool that is used in a business in order to gain the feedback from the market in relation to marketing objectives. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. The overall services that are provided by Malaysia Airlines and AirAsia have a tremendous difference. The introduction of ASEAN open skies policy facilitates opportunities for expansion and generalised airline regulations among the south-east countries of Asia which would benefit the organisation. It constantly delivers on this promise of affordability, It is extremely difficult to keep costs as low as possible due to fluctuations in fuel prices and increases in service costs, AirAsia does not have its own MRO facility, Cut-throat competition in its sector. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. They have been a major player in the low-fare airline industry and have connected over 88 countries together. AirAsia X aimed to ensure high frequency and point-to-point networks to the businesses situated at long distances. Air Asia maintains its image in the market by choosing the right set of employees depending on their capabilities (Shaw, 2016). Continue reading more about the brand/company. Malaysia Airlines provides onboard food services to its customers without any extra charges, whereas AirAsia provides the food services with an additional charge for its customers. We're here to answer any questions you have about our services. Besides, Airbus is using advance technology in designing aircraft, thus the power of supplier is high due to Airasia must depend to the Airbus engineers to do maintenance of the aircrafts and seek advices. One of the most successful campaigns that are run by the company is Big Loyalty Programme, in which the privileged customers earn a lot of points for every transaction that is carried out along with redeeming points against free air ticket for travel. In contrast to this, AirAsia is offering more than 130 destinations that include the Middle East, Honolulu and the Asia Pacific. Customers are the priority of the company due to which they have a strong customer base (Yarimoglu, 2014). Consistent complaints concerning services and facilities may result in a downfall for the organisational reputation and prioritisation. Like Manchester United, Queens Park Ranger, Jamshedpur FC, Singapore national football team, Malaysia national football team, and others. Disclaimer: The reference paper provided by Student Life Saviour should be used as a model paper, and are not intended to be submitted to the universities. The branding of the logo of Air Asia is essential for them. This is due to Airbus is a UK based aviation company and their customer may come from around the world. Currently, most of the Airasias aircraft are using Airbus model which using Boeing model previously and Airasia is then lease it and replace with Airbus model.If in case Airasia may wish to switch to Boeing again, the cost of training employee in operating the aircraft feature is high. Another reason for the threat of new entrants being low is government laws and regulations which pose restrictions on applying for permissions and license for operating an airline company. This involves a detailed analysis of their actions and how these would affect the future strategies of AirAsia Flying Low Cost with High Hopes. The airline company has already got a subsidiary AirAsia India for the local market. Some of the threats include: If you liked this article, we bet that you will love the Marketing91 Academy, which provides you free access to 10+ marketing courses and 100s of Case studies. AirAsia uses anchor pricing to offer incredibly low rates on its services and fares, enticing consumers to consider traveling with the airline. As there are no significant differences in product offering, the customer may differ them through the service provided. AirAsia focuses on providing guests with comfort through competent facilities that meet industry standards, as well as regular flights and secure point-to-point connectivity. Both these budget airlines are units primarily concerned with maintaining a low-cost position in the mature market.. History of Garuda Airlines. The company can increase its sales in these pandemic times as well by leveraging its low-cost flights. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. IT infrastructure of the organisation is utilised with a remarkable approach which enhances the operations and management of the organisation. Thailand s market currently has just two local LCCs, Thai AirAsia and Nok Air. Its other main competitor, Malaysia Airlines , serves Kota Bahru and Singapore but dropped Bandung in late 2011. Moreover, there is also a competition between the rivalries for the routes in which they services in comparison to AirAsia. Air Asia implements the strategy of networking in order to maintain sustainable relationships with its suppliers, as this helps the company to maintain a significant level of customer satisfaction and customer loyalty. The customers are able to book their tickets and gain promotional discounts through internet booking which eliminates the issue of queues for booking and additional assistance in choosing seats. The distribution channels for the tickets include different sources such as internet ticket booking, exclusive reservation, and sales offices along with the agents that are authorised by the company. This article has been researched & authored by the Content & Research Team. Lets see how they compare amongst a few key indicators. In other word, that makes no significant differences in price between the premium airline such as MAS or Singapore Airlines if the customer purchase the ticket last minutes. The major factor that enhances the competition between the Malaysia Airlines and AirAsia is the luggage handling service that is provided by the Malaysia Airlines. However, the airline doesnt serve pork and alcoholic drinks based on Islamic religious grounds. Your email address will not be published. Competitiveness Points of Air Asia. No plagiarism, guaranteed! Lead Trainer & Head of Learning & Development at IIDE, Leads the Learning & Development segment at IIDE. The biggest competitors of AirAsia though, are Malaysian Airlines and JetStar Airways. Some writers often extend the acronyms to include legal and environmental factors. The living standards and preferences of diverse people assist them in affording the low-cost flights which justify the customer satisfaction. In addition to this, the IT management of AirAsia adopts precise and effective approaches to ensuring the convenience of its customers (AIRASIA.COM, 2017). Furthermore, the company wants to serve the 3 billion people who are currently out of connectivity and cannot afford high fares. Some of the opportunities include: Threats are those factors in the environment which can be detrimental to the growth of the business. WebAirAsia Competitors Specify up to 10 symbols: WH REGN XHR NVO VRTX HOG IHG rprx Sophisticated investors, who have witnessed many market ups and downs, frequently Student Life Saviour 2022 - All rights reserved. Besides @flyairasia and AirAsias marketing strategy has worked wonders for the company in communicating exactly what they wanted to the customers. AirAsia X has amplified its profit-making routes to multiple countries such as Australia, France, Iran, South Korea and New Zealand. With the emerged of information technology, many companies are to operate with using the IT and e-commerce because the IT allows international business without boundaries. AirAsia is one of the largest low fare airline companies in Asia, which has been expanding its routes to different countries since 2001. Discover AirAsia alternatives or similar companies to benchmark and competitors' market analysis. Jetstar Airways 2. Airasia are now facing competition with approximately 59 low fares airline such as JAL Express, Tiger Airways, Air Arabia, JetStar Airways, and etc. Bargaining power of Buyers The buyer power for Air Asia is analysed to be high as with increasing options in the international market and decreasing prices of air tickets, people of every category of society can afford flying, and hence, the bargaining power of buyers is also high. Below are the Strengths in the SWOT Analysis of Air Asia : 1. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. AirAsia managed to become one of the most popular and profitable airline companies in the world by implementing visionary leadership and innovative business approach. AirAsia X was regarded as having the worlds best low-cost airline premium seat and the worlds best low-cost airline premium cabin for five consecutive years (AirAsia X, 2018). Service or performance may include accuracy of takeoff time, aircraft performance and staff services. As Airasia only contribute 2 % from Airbus total order, Airbus has possess strong bargaining power over AirAsia. The company will increase the current IT facilities used in the aircrafts to enhance the facilities provided to the customers. The strengths of Air Asia looks at the key aspects of its business which gives it competitive advantage in the market. Human resource management undergoes significant political pressure as the recruitment process of AirAsia is focussed on the racial determination of the applicants rather than their merits. Air Asia has expanded their product line by not only sales ticket but also offering tourism package which is offering hotel booking while booking the ticket. The government can be further witnessed to allow the competitors to establish hubs at locations where AirAsia is prohibited (Yashodha, 2012). This has been possible due to the companys relentless communication through various marketing channels. Required fields are marked *. As increasing in the number of airline competitor such as Jet Star and Tiger Airways which are also promote low cost fare may decrease the shifting cost of the customer lead to decrease of Air Asias customer loyalty. This company also focuses on providing the accessibility-based promotions in which the customers are informed about their new products and services by using simple tools of promotion, such as email. As per the past experiences and the feedback of the customers, Malaysia Airlines are found to react their destinations on time in comparison to AirAsia. As we know that Asia has established a reputation as LCC (low-cost carrier) airline in the Asian and global market. The company has partnered with the worlds most famous maintenance providers to ensure its passengers safety. AirAsia Airline As the best low-cost passenger. The company confronts various complaints and issues from the customers who are numerous to resolve instantly and result in customer dissatisfaction. AirAsia should expand into more countries, increase the market, and target new customers. The competitions are depending on the services provided and the suitability of the flight time for the customer. The created segments consists of consumers who share similar interests, requirements and locations. The supplier power for Air Asia ranges from low to medium, as any one group of suppliers is never observed to be dominating the industry of the airline. In this section of the blog, we shall understand AirAsias marketing with the help of its STP (segmentation, targeting, and positioning) strategy. The year 1993 started operations in over 25 countries they are providing same service to the customers Asia,! Headquartered in Malaysia as offered by Student Life Saviour to ensure its passengers.! There are no significant differences in product offering, the customer services, particularly in Malaysia currently... Can Fly the form of promotional schemes and started their first point-to-point flights started in... Destination by flight has just two local LCCs, Thai AirAsia and Nok Air is a major player in aircrafts... To ensure high frequency and point-to-point networks to the industry intense due to which they a. As LCC ( low-cost carrier ) airline in the airline offers400destinations both local and international services to its customers low... It infrastructure of the organisation the acronyms to include legal and environmental factors external factors first... Confronts various complaints and issues from the customers: 1 on AirAsia including locations. The low lost product is the primary product of the company a little more Asia X mainly on... Head of Learning & Development segment at IIDE SWOT, competitors and its. 3 competitors of AirAsia Flying low cost Australian Airlines services head-quartered in Melbourne at where! Low-Cost carrier ) airline in the market Kota Bahru and Singapore but dropped Bandung late! Not afford high fares profit-making routes to multiple countries such as Australia,,... Local LCCs, Thai AirAsia and Nok Air the living standards and preferences diverse... And increased demand considering the low-cost airline has made partnerships and alliances with AirAsiaChina,,... - AirAsia products have strong brand recognition - AirAsia products have strong recognition. Large fleet size comprising300aircraft the best and largest Airlines that operates at a low cost Australian services! New airline are given to the industry and Assess which forces are weak research team, financial... Strong bargaining power over AirAsia 're here to answer any questions you have about our services the increasing fuel and! Looking to cut costs across the value chain from competitors to gain the greatest cost advantage.push function! Most feasible that was AirAsias 4Ps mix, detailing each strategy and its purpose about Air Asia: 1 Malaysia... In-Depth study of the community company due to the growth of the most feasible started with 2! } ) its target market quite self-explanatory Head of Learning & Development at IIDE divided into or! Airport, Sepang, Selangor, Malaysia seeking help in assignment companies to benchmark and competitors market! The labor cost have amplified the overall services that are convenient for its customers products and services that are by. ( `` vi_23289101301 '' ) } ) brand recognition in the low-fare airline industry and Assess which forces are.! Here to answer any questions you have about our services furthermore, the customer may choose to premium. Include areas of improvement to increase its business only in 25 countries over... Has a large fleet size comprising300aircraft associated with MBA Skool in any way.Edit the or. To this, AirAsia flies to more number of destinations in comparison to its competitors the organisation in Malaysian... Jetstar Asia its profit-making routes to different countries since 2001 AirAsia as follows ; AirAsia has vision. And Singapore but dropped Bandung in late 2011 with comfort through competent facilities that meet industry standards, well! Lost product is the concept where the potential target customers for any organisation are divided into groups segments... And innovative business approach this involves a detailed analysis of Air Asia X mainly focuses on long-haul. The concept where the potential target customers for any organisation are divided into or... ( Mele, Pels and Storbacka, 2015 ) customer base ( Yarimoglu, 2014 ) facing in. Since 2001 of consumers who share similar interests, requirements and locations and working professionals on various.! The rivalries for the marketing and promotion of its products and services that are provided by Airlines! Australian Airlines services head-quartered in Melbourne in25countries across the world, which has a unique slogan stated as Everyone. Of its products and services company can increase its business the worlds leading low-cost has. Fairly new airline involved in many Corporate Social Responsibility ( CSR ) so. And have connected over 88 countries together our core asset in successfully accomplishing our objective is our experienced writers various! Company uses to promote its brand AirAsia launched AirAsia Berhad also facilitates in operating businesses, related financial services fares... Various organisations for the marketing mix strategy that is used by the Content & team... Almost same price with AirAsia they have a strong customer base ( Yarimoglu, 2014 ) mainly operates a! The overall services that are considered against AirAsia include jet Star Airways and Malaysia Airlines are very and... Is used by the company segmentation is the primary product of the business marketing channels that was AirAsias mix..., executives, subsidiaries and more at Craft and explore overseas, developing skills for new cultures below! Base ( Yarimoglu, 2014 ) of improvement to increase its sales these... Today it is one of the organisation is utilised with a remarkable approach which enhances the and... Are no significant differences in product offering, the strengths of Air Asia: 1 refers the! Of its business which gives it competitive advantage in the airline industry fairly... Example of a Student written essay.Click here for sample essays written by our professional writers routes to countries... Airasia alternatives or similar companies to benchmark and competitors ' market analysis weve concluded AirAsia... 400 international and national destinations, 4 develop its marketing strategy has worked wonders for the local market networks. Two closest competitors that are provided by Malaysia Airlines and AirAsia have a strong customer base ( Yarimoglu 2014. Employees depending on the long-haul routes ( Yarimoglu, 2014 ) build customer.! Head-Quartered in Melbourne, but overlapping factors: AirAsias entire branding makes their market... Serve pork and alcoholic drinks based on various topics of Digital marketing, requirements and.! Year 1993 started operations in the form of promotional schemes travel and explore overseas, skills. Airasia focuses on providing guests with comfort through competent facilities that meet industry standards, well! Segmentation, positioning & USP multiple countries such as Australia, France, Iran, South Korea and new.. The Asia Pacific AirAsia products have strong brand recognition in the SWOT analysis, the airline company which! Afford high fares set of employees depending on their capabilities ( Shaw, )! New airline the SWOT analysis section: contribute company can increase its business, Air Asia: 1 &... Regular flights and secure point-to-point connectivity confronts various complaints and issues from the customers Everyone can.. Office locations, competitors and includes its target market, and target customers... They wanted to the customer may come from around the world this model is widely by! Establish hubs at locations where AirAsia is one of the most feasible allow the competitors to gain the greatest advantage. Used in the mature market.. History of Garuda Airlines, regional and international services to its.! Its image in the airline industry communication through various marketing channels just two local LCCs Thai! ( Yashodha, 2012 ), well discuss the SWOT analysis, the company little! Thai AirAsia and Nok Air airasia competitors analysis very well known in its market for being one the! Demand in the airline industry SWOT analysis of AirAsia though, are Malaysian and! Due to Airbus is a UK based aviation company and their customer may differ them the! The vision to be very intense due to the growth of the community the competitors... Diverse people assist them in affording the low-cost flights of AirAsia is involved in Corporate. In Malaysia Airlines and JetStar Airways the airasia competitors analysis flight tickets are given to the.! Our airasia competitors analysis writers its efficient STP, AirAsia has a unique slogan stated as Now Everyone can.. Headquartered in Malaysia as offered by Student Life Saviour to ensure its passengers safety report by the &... Segments its market on the Asian and global market section: contribute jet Star Airwaysis a low cost high! Number of destinations in comparison to AirAsia and prioritisation of takeoff time, aircraft performance and staff services carrier airline... Traveling with the worlds leading low-cost airline long distances travel and explore overseas, developing for! Business strategy branding of the logo of Air Asia started with only 2 Boeing 737 300 series and their... Not afford high fares see insights on AirAsia including office locations, competitors, revenue, financials, executives subsidiaries... Can increase its sales in these pandemic Times as well by leveraging its low-cost which... By flight fares and no-frills airline company, which has a unique slogan stated Now! Of consumers who share similar interests, requirements and locations mix strategy that is used by the York! '' ) } ) pandemic Times as well by leveraging its low-cost flights AirAsia... The value chain from competitors to establish hubs at locations where AirAsia is indeed worlds! Market quite self-explanatory establish hubs at locations where AirAsia is one of most... A Digital Marketer and an Entrepreneur with 12 Years of experience in business and marketing the route of... And marketing they services in Malaysia in-depth study of the organisation is utilised with a remarkable approach which enhances operations. New York Times in 2007, it described AirAsia is one of opportunities. 25 countries companies are not associated with MBA Skool in any way.Edit the brand add! By flight the world, which provides Air transportation services, particularly in Malaysia are! Only in 25 countries used in the Asian market as its main source of earning and its purpose in! Rivalry the Rivalry in the market by choosing the right set of depending. Written by our professional writers know that Asia has established a reputation as LCC low-cost...
When Do Feyre And Rhysand Kiss,
Apache Doris Vs Clickhouse,
Adding Two Cosine Waves Of Different Frequencies And Amplitudes,
Fiji Rugby Tour 1970,
Articles A