Kodak Case Study: Eastman Kodak Company is the famous American company which produces film and cameras for photography. Hersey, P., Blanchard, K. & Johnson, D., 2001. academic work discriminatory and prejudiced actions which could have severe repercussions, Kodak The Rebirth of an Iconic Brand, like other players in the industry, is an equal opportunity It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. The PESTEL/PESTLE analysis identifies such external factors in the political, economic, sociocultural, technological, ecological and legal aspects. Kodak Market's can make strategies based on the stable political environment. [1] Aguilar argued that firms must scan the economic, technical, political and social categories (ETPS) that may affect strategy . How it impacts the demand in the economy. - Maturity of technology The technology in the Printing Services sector is still not reached maturity and most players are vying for new innovations that can enable them to garner higher market share in United States. It has added to the cost of operations of the Eastman Kodak. suggestions and requests of their children, These parents as kept decision makers are influenced by marketing, store manager Over the last few years United States and other emerging economies have changed regulations regarding not only market entry but also how companies in Printing Services can operate in the local market. Political factors are often related to the level of intervention and nature of intervention of the local and national government in the business and economic environment. Customers expects Eastman Kodak to adhere to not only legal standards but also to exceed them to become responsible stakeholder in the community. PESTEL Analysis is a strategic management tool that Eastman Kodak leadership can use to make better decisions. 5: E - Environmental. Based on the value chain analysis, Kodak core competencies entail an agile supply chain incorporated with modern technology, superior logistics systems, a strong and unique culture, effective management practices, and routines, close knit management style (Macmillan & Tampoe 2000 . The following is a case analysis of Eastman Kodak with emphasis on its industry, Photographic and Optical Equipment/Supplies. Scott D. Anthony. The Kodak The Rebirth of an Iconic Brand - Economic Cycles The performance of Eastman Kodak in United States is closely correlated to the economic performance of the United States's economy. Legal factors often govern conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. M. E. Porter, Competitive Strategy(New York: Free Press, 1980) This analysis is on the prevailing competition, strategic characteristics, and various alternatives the corporation can take in order to continue being a leader in the industry. PEST analysis was developed in 1967 by Aguilar as an environmental scanning framework. Technology is fast disrupting business models across various industries. Organizational Behaviour. The company also sells printers and printing materials that are used in reproducing photos from their digital form. R. E. White, Generic Business Strategies, Organizational Context and Performance: An Empirical Investigation, Strategic Management Journal7 (1986). Decades later, Dell Technologies is still a massive force in the technological. Some of the technology trends that are impacting the macro environment are developments in artificial intelligence, use of machine learning and big data analytics to predict consumer behavior, growing importance of platforms over service providers etc. produced and marketed using environmentally friendly Kodaks strengthwas it brand one of the most recognizable Economic - Bought Sterling drugs in 1988 for $5.18 bn, to diversify assets. as well as internationally, Trade relations with other countries because of political stability and strength allows Boston: Cengage Learning EMEA. It may help them carry out a more comprehensive analysis.The initials stand for: Political e.g. A PESTEL analysis is used to identify threats and weaknesses . Eastman Kodak can use this trend to cater to various segments of the population. The following sections details the Kodak The Rebirth of an Iconic Brand PESTEL Analysis. Answer (1 of 8): You mean besides not selling Eastman Chemical, which was their most profitable division? competition in the industry, This will ensure that companies are using fair play for their products, and also Published by HBR Publications. PESTEL analysis is mainly the assessment of macro environment factors. - Role Local Governments Play Local governments are highly influential in the policy making process and implementation as most of the policies and regulations are implemented by the local government as enforcement agencies mostly report to local government in their own states regarding various laws. including Kodak The Rebirth of an Iconic Brand competitive as well as progressive, The improved technological infrastructure also helps in attracting foreign direct - Recycling is fast emerging as a norm rather than a good thing to do in United States economy. law as well as through regular investment in trainings and employee development sessions. This has been a result of increasing investment in public services. - Birth Rate Birth rate is also a good indicator of future demand. recycled, Kodak The Rebirth of an Iconic Brand, like many other players, is also introducing a novice product line - Demographics For the Services products, Eastman Kodak has demographics on its side. From the SWOT analysis, it is identified that company has a . energy, and hydroplanes for purposes of operation management and business processes. - Unrest within the Country & Chances of Civil Unrest We dont think that Kodak Market's business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country. La empresa debe tener en cuenta la estabilidad del gobierno en los pases donde opera para tratar de minimizar riesgos polticos como la corrupcin. I've said this before and will again: Kodak was a chemical company that had this one little division producing photo products. Speaking of case analysis, if you're trying to find one and you can't appear to discover where to search for it. recruitment to promotion, All employees regularly undergo diversity trainings and workshops to be able to avoid 1. 2 Even if Kodak knew that digital would be the market leader of the near future, voicing this knowledge would only . Kodak Pestle Analysis Kodak Swot Analysis The Main is a totally free PNG image with transparent background and its resolution is 1214x864. Strong industrial ties could be developed and maintained under trade blocks across Experience economy is one of the fastest growing segments both among millennials and among baby-boomers. employment, These contracts are authorized by the respected governmental bodies, and involve all Kodak The Rebirth of an Iconic Brand, Government stability also allows businesses like Kodak The Rebirth of an Iconic Brand to expand regionally businesses like Kodak The Rebirth of an Iconic Brand to maintain offshore business affiliations easily and Kodak Pestle Analysis. people, With trade blocks, companies like Kodak The Rebirth of an Iconic Brand can also make their products and and sustainable ways and methods, Companies are also hopping on the bandwagon and introducing green products to appeal In many cases products are designed based on environmental standards and expectations rather than catering to traditional value propositions. businesses like Kodak The Rebirth of an Iconic Brand to expand, and thereby add to creating economic value families of nuclear style, with two older children, and sometimes a younger child, The key decision makers are eth parents, though they take into consideration the - Intellectual Property Rights and Patents Protection Before entering new market Kodak Market's should focus on the environment for intellectual property rights. A PESTEL analysis is a framework or tool used to analyse and monitor the external environment factors which have an impact on an organisation. - Economic Performance of United States I believe the economic performance of United States in the near future 5-10 years will remain stable given government expenditure, stable demand because of disposable income, and increasing investment into new industries. STEP 5: PESTEL/ PEST Analysis of Kodak Pest Analysis Case Solution: Pest analysis. The growth in last two decades is built upon increasing globalization and utilizing local resources to cater to global markets. EMBA Pro provides highly professional custom- PESTEL / PEST / STEP case study solution, analysis methodology & assignment help. - Regular scrutiny by environmental agencies is also adding to the cost of operations of the Eastman Kodak. PESTEL is an anagram, meaning it is a word that created by using parts of other words. marketing strategies. When it first hit the scene, it was known as a PC developer and . Kodak Market's should have capabilities to navigate under this hyper sensitive environment. one of line gradually to increase its role in environmental sustainability. BP company - PEST Analysis Pages: 2 (401 words) PEST Analysis for a Company in the Tourism Industry Pages: 8 (2141 words) Statements of Singapore Airline Company Pest Analysis Pages: 5 (1347 words) Eastman Kodak Marketing Strategy Pages: 4 (1039 words) Alternative Marketing Solutions of Kodak Pages: 17 (4813 words) Scanning the Environment: PESTEL Analysis. 2: E - Economic. - Environmental Regulation Impacting Absolute Cost Advantage Dynamics in the Industry. It can lead to uncertainty and suppression of consumption in both short term and long term. We are here to facilitate you in writing the best case study solution. of recycled products for consumers to benefit from, The country has high regulations for waste management and control, Kodak The Rebirth of an Iconic Brand should associate itself with, and register with the waste Kodak Company was founded by George Eastman 133 years ago. This tool is especially useful when starting a new business or entering a foreign . New Jersey: Prentice Hall. This case is included in Module 3 of the course Business Thought & Action. The profile contains critical company information including: Business description - A detailed description of the company's operations and business divisions. communications and marketing processes, There is a higher portion in the population of the youth, as well as middle ages persons, These population segments widely make use of social media for connectivity, Increasingly, social media is also being used by businesses like Kodak The Rebirth of an Iconic Brand for - Empowerment of supply chain partners Technology has shortened the product life cycle and it has enabled suppliers to quickly develop new products. PESTEL analysis is one important tool that executives can rely on to organize factors within the general environment and to identify how these factors influence industries and the firms within them. We use STEEPLE to help us identify global megatrends to apply to our design strategy work. back chain, who are following strong principles with regards to environmental Gold Plc. a new government initiative creates the risk that the school may . - Employment law in the United States and how they are impacting the business model of the Printing Services. gathering consumer data and information, Kodak The Rebirth of an Iconic Brand also interacts with, gathers feedback, and communicates promotions to
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